Brand Identity (BI) is the visual representation of a brand. This includes: logos, icons, colors, and typography. BI creates a distinct image that is easily recognizable and reflects the values as well as the personality of said brand.
My believe is that BI plays a crucial role in shaping a first impression for users, however, that is not its only function. Branding includes an array of other important traits such as functionality, quality, and user experience. Still, as a designer, I would never deny the power a well-designed and aesthetically pleasing BI can have. After all, who doesn't appreciate a good design?
